Advertisement
Advertisement
Tourism
Get more with myNEWS
A personalised news feed of stories that matter to you
Learn more
Taylor Swift performs in Paris. With tickets to her live shows in North America costing more than US$1,000 a ticket and double that on resale, some American Swifties have flown to Europe where prices are much lower, and had a holiday too. Photo: TNS

‘A warped sense of what’s affordable’: US Taylor Swift fans go to Europe to see their idol

  • With tickets to US Taylor Swift concerts costing over US$2,000 on resale, American Swifties are booking flights to Europe to see the singer
Tourism

Courtney Goodman admits she only became a Taylor Swift fan – or “Swiftie” – last summer, when her 10-year-old daughter, Amelia, would sing along to the record-breaking singer-songwriter’s music every chance she could.

On the weekend of May 11, the 44-year-old from Chicago in the United States jetted off with Amelia for a jam-packed 48 hours in Paris, and their first time seeing Swift in concert.

The price tag: a total of US$5,000, including the flights, hotel and concert tickets.

When she bought the tickets, her family said, “This is pretty crazy, Courtney,” she said.

Courtney Goodman and her 10-year-old daughter, Amelia, travelled to Paris to attend a Taylor Swift concert. Photo: TNS

Perhaps even crazier, Goodman and Amelia are not alone.

Since Swift kicked off the 51-night European leg of her international stadium tour in May, fans in the US have been living a Swiftie’s dream, flying halfway across the world for cheaper tickets to see the pop star.

Partly because of stricter rules on reselling and limits for mark-ups above face value, tickets in Europe tend to be thousands of dollars cheaper than her sold-out North American shows.

That means the total cost of flights, hotels and food on a trip to Europe could be less than one ticket to a Swift concert in the US.

Take a trip to an Amsterdam concert, for example.

According to Expedia, a ticket to one of Swift’s three shows in July costs as little as US$500, and a two-night air and hotel package in the city runs to around US$1,000.

In comparison, as of June 14, the cheapest nosebleed seats to one of Swift’s concerts in Indianapolis this November are going for more than US$2,000 on resale sites.

Goodman’s Paris concert tickets were US$1,000 each, half the going rate for tickets to remaining US shows, which resume in October.

The average ticket price for one of Swift’s US shows last year was US$1,088, coming in second only to British singer Adele, whose concerts had an average ticket price of US$1,243, according to CNBC.

Taylor Swift fans arrive to attend her concert at the Paris La Defense Arena, in the French capital, in May 2024. Photo: TNS

However, there could be more pressure on the coming US dates since last week, when Swift announced The Eras Tour would officially end in December. There are only 15 remaining shows in North America, six in the US and nine in Canada.

In the US, Ticketmaster is under increased scrutiny over its handling of ticket distribution and clashes with artists and fans.

Most recently, the Justice Department sued the company and its owner, Live Nation, accusing them of holding an illegal monopoly over live events and unfairly pricing out fans.

But in many European countries, fans have benefited from tighter restrictions on scalpers and lower ticket demand, justifying fans such as Courtney and Amelia flying across the Atlantic to see Swift perform.

We wanted to go, and we didn’t know if she was going to have more dates
Melissa Sanchez of Illinois, who spent US$5,500 to see Swift in Chicago, but less than that to see her three times in Europe

Last year, Swift graced Chicago with three nights at Soldier Field, drawing thousands of Swifties to the Windy City. Months before the shows, fans spent hours fixed to their laptops to buy seats in the stadium; some said they waited as long as eight hours as ticket sites crashed due to high demand.

A surge in visitors – and with it, economic revenue – followed Swift to Chicago, generating a record weekend for the city’s hotels. As many as 60,000 Swifties in town per night helped the city reach its hotel occupancy record, with nearly 97 per cent of rooms occupied, according to data released last year by the city’s tourism organisation.

Last summer, Melissa Sanchez, a legal assistant from Cicero, Illinois splurged on Eras tour tickets in Chicago, paying US$5,500 for a seat in the sixth row alongside her cousin.

“We wanted to go, and we didn’t know if she was going to have more dates,” said Sanchez, 47.

Singer Taylor Swift performs on stage during her Eras Tour at the Murrayfield Stadium, in Edinburgh, the UK. Photo: AP

When Swift’s European concert dates went on sale, Sanchez bought tickets for three shows: Stockholm, London and Dublin. All three of her European tickets combined cost less than her US$5,500 ticket in Chicago, she said.

Three times as many Americans are travelling internationally for live concerts this summer compared to last year, according to a summer tour report by international online ticket marketplace StubHub.

Swift appears to be fuelling the trend, with Stubhub calling Swift the most in-demand artist for the summer after coming off a record year as their most-searched artist in 2023.

During her three-hour shows, Swift plays songs from all but one of her 11 studio albums, each divided into its own act – or “era” – complete with outfit changes and complex stage visuals.

The singer also chooses surprise songs at each show from her nearly two-decade career, with fans on social media guessing which ones she’ll play and creating online games to track almost every element of the show.

The slight variety in each concert means hardcore fans try to go to multiple shows. Once Sanchez was in Stockholm for the three-night leg in May, she secured a last-minute ticket for a second night for only around US$450.

Anything under US$1,000 can be justified
Prescilla Malayter, who is flying from Chicago to Sweden to see Taylor Swift live, on what fans are willing to pay for tickets

Prescilla Malayter, 40, could not buy tickets for the Chicago concerts last year and the coming Indianapolis shows after she did not get a presale code, which gives fans first access to face-value tickets and VIP packages.

Initially, her travel budget allowed for her to attend a show in Canada, but after comparing high Canadian prices to cheaper ones in Europe, she set her sights on Stockholm.

Malayter, who lives in Munster, Indiana, had accumulated enough flight credit to cover the airfare for the trip. Sweden seemed to be the perfect destination to meet her two high-school friends, who live in the Philippines and, like her, are huge Swifties.

Malayter spent US$350 on her concert ticket and, to her surprise, had a hard time selling an extra ticket after someone backed out of the trip, which demonstrated the dramatic difference in ticket demand, she said.

Even with the loss on the extra ticket, she spent hundreds of dollars less than if she’d waited for the Indianapolis show, a three-hour drive from her house.

“We Americans have such a warped sense of what’s affordable and anything under US$1,000 can be justified” for a ticket in the US, Malayter said. With her trip costing a little over US$1,000 total, not only did she save a lot of money, but Malayter said the cheaper tickets to the concert justified travelling to Europe for three days to see her friends, she said.

A new album released earlier this year also further ignited US-based fans’ excitement for this summer’s international shows.

In Paris, Goodman said she and her daughter were among the first audiences to hear several of Swift’s new songs live.

Swifties have also found a surprising community with other US fans travelling to European shows. Sanchez, who became a Swiftie in 2012 after the release of Red, is part of a Facebook group that swapped tips and tickets as they planned to travel to Swift’s shows in Sweden.

Her flight home to Chicago included almost 50 people who had travelled to The Eras Tour, she said.

Post