My Hong Kong | To attract tourists again, Hong Kong must look to Harbin, China’s ice capital, for lessons. But could we ever offer that city’s warmth?
- Hong Kong needs new ideas to boost tourism again after underwhelming campaigns like ‘Hello Hong Kong’ and ‘Night Vibes Hong Kong’
- The recent success story of Harbin – whose warm and welcoming people play a valuable part – offers important pointers for Hong Kong to consider and emulate
Most of my column space in 2023 was dedicated to Hong Kong tourism, specifically assessing the government’s efforts to reimagine and renovate the city’s tourism industry, from campaigns like “Hello Hong Kong” to “Night Vibes Hong Kong”.
It was a significant topic, considering that the city’s mask mandate was only lifted in March 2023 – making it one of the world’s longest such mandates.
The importance of attracting foreign visitors to Hong Kong and encouraging locals to increasingly engage in the city’s nightlife – ultimately making the city more appealing to tourists – cannot be overlooked.
In response to the post-Covid era and the sluggish global economy, the government launched various campaigns to promote the city’s diverse attractions, cultural heritage, nature, arts scene and culinary landscape.
Additionally, shopping and entertainment were emphasised to capitalise on the city’s top-class malls, premium venues and world-class events like the Hong Kong International Film Festival.
