Airbnb seeks 12 digital nomads to live for 10 months in any listing on the site to help with market research, with expenses covered
- Creatives, empty-nesters and young families are among the individuals being sought for the ‘Live Anywhere on Airbnb’ programme
- Selected individuals will provide Airbnb with feedback in the form of weekly video check-ins, and audio or written diaries relaying their experiences
Airbnb is looking for guinea pigs. Specifically, nomadic, remote-working guinea pigs.
The “Live Anywhere on Airbnb” programme is seeking 12 individuals prepared to travel and live in accommodation listed on the site for 10 months, until July 2022, and in return help the online marketplace tailor its product for what it sees as an increasingly important market segment: the digital nomad.
A diverse set of participants is sought, including creatives, empty-nesters and young families.
“Whether it’s joining Zoom meetings by the beach, taking family on the ultimate road trip, or learning a new language in a favourite city – participants can make the world their home for a year,” promises Airbnb. Each selected participant may be accompanied by up to three companions.
Accommodation expenses will be covered in the form of Airbnb credits (up to the value of US$48,000 per participant), as will transport costs, up to US$12,000.
In return, the selected individuals, who are being sought in 30 or so countries or regions, including Hong Kong – those that have workable Covid-19 conditions – will provide Airbnb’s research, product and design team with feedback in the form of weekly video check-ins and audio or written diaries relaying their experiences.
