Which K-pop bands were the most tweeted about in 2021? And which countries’ K-pop fans tweeted the most?
- Twitter saw more than 7.8 billion engagements with K-culture last year, driven by the ongoing global fascination with K-pop and K-drama
- The top acts mentioned were BTS, NCT, Enhypen, EXO and Blackpink, and Twitter users in Indonesia and the Philippines tweeted the most about K-culture
Between the virality of K-pop acts like BTS and Blackpink and K-dramas such as Squid Game and Hellbound, South Korean entertainment content dominated pop culture conversations on Twitter last year, and in 2022 that is expected to continue.
Last year, more than 7.8 billion engagements with K-pop music and artists took place on the social media platform, compared to 6.7 billion engagements in 2020.
According to YeonJeong Kim, head of global K-pop and K-content partnerships at Twitter, K-pop conversations outpace all other pop culture discussions on the platform. Esports and gaming, another sizeable community on the site, in comparison had 2.4 billion engagements in 2021.
Twitter users in Indonesia, the Philippines, South Korea, Thailand and the United States tweeted the most about K-pop in 2021, and these countries, along with Japan, have the most K-pop fans.
Twitter K-pop fans are not limited to any specific demographic, Kim says.
