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BTS, Red Velvet, and GFriend’s online New Year shows attract millions of K-pop fans across the globe

  • NCT, Super Junior and Taemin all starred at SM Entertainment’s ‘Culture Humanity’ concert, while Baekhyun performed his first solo digital concert
  • Blackpink’s first concert since the coronavirus pandemic started is set to take place on YouTube’s ‘The Show’ on January 31

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Red Velvet performed together for the first time in more than a year at SM Entertainment’s digital SMTown concert on New Year’s Day.

Millions of fans across the globe celebrated 2021 in K-pop-style as South Korean bands lit up the New Year with their performances.

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Four high-profile K-pop concert events kept fans engaged between December 31, 2020, and January 3, 2021, including three New Year events. Management company Big Hit Entertainment hosted its first concert featuring all its groups, including the likes of BTS, GFriend and Nu’Est on New Year’s Eve at the same time as South Korean broadcaster MBC hosted its annual year-end event, known as Gayo Daejejeon.
On New Year’s Day, SM Entertainment hosted its first digital SMTown concert featuring all its bands, and on the first Sunday of the new year SM artist Baekhyun held his first solo digital concert.

The MBC event was broadcast on terrestrial television, and afterwards spread throughout the world digitally; the other events were online-only concerts because of Covid-19 restrictions like those that were in place for much of 2020.

The concerts attracted a huge number of viewers, with millions of people joining in.

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SM Entertainment said its free “Culture Humanity” concert recorded 35.83 million streams from 186 different countries.

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