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K-drama midseason recap: Reborn Rich – Song Joong-ki gives the rich a taste of their own medicine in fantastical series

  • Song Joong-ki plays a company drudge framed and killed, then reincarnated as a grandson of its tycoon founder dead set on avenging the injustice dealt him
  • He does this by using his knowledge of the ‘future’ to invest wisely and buy out the tycoon’s heirs, in a frenetic series that owes a debt to Korean soap operas

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In K-drama Reborn Rich, Song Joong-ki plays a company drudge wrongly killed, the reincarnated as a grandson of its wealthy founder determined to bring down the latter’s corporate heirs who wronged him.

This article contains spoilers.

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What would you do if you knew what the future held? For Jin Do-jun, the protagonist of Reborn Rich played by superstar Song Joong-ki, the answer is simple: game the stock market. Given the same fantastic opportunity, it’s fair to assume that many might do the same thing.

Before being reincarnated as the youngest grandson of the fictional Jin Yang-cheol (Lee Sung-min), Korea’s most powerful corporate tycoon in the 1980s, Do-jun was Yoon Hyun-woo, who tirelessly slaved away for that same chairman’s heirs until his death at their hands after being framed in 2022.

With his second life beginning decades earlier, he’s gifted with the foresight to buy the right real estate, venture into the right businesses and, most crucially, invest in the right stocks and know when major global events will make them swing up or down.

The last time a character in a major K-drama went back in time and used his knowledge of the future to manipulate the stock market was last year in Sisyphus: The Myth. But that character was the show’s villain, whereas Do-jun is Reborn Rich’s hero.
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