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Illit are top K-pop rookie act of 2024, sweeping multiple awards amid feud with NewJeans
Despite ongoing controversy, with NewJeans’ ex-producer alleging plagiarism, Illit have claimed the title of 2024’s top K-pop rookie act
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Why you can trust SCMP
By Lee Gyu-lee
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Amid controversies and legal disputes with NewJeans, rookie girl group Illit have defied the odds, claiming the title of this year’s breakout K-pop sensation. Their debut track, “Magnetic”, soared on international charts, marking a meteoric rise for a group newly introduced to the competitive K-pop scene.
Illit have been making waves in the music scene since debuting with the mini-album Super Real Me and its title track, “Magnetic”, in March. The group quickly gained attention as label Hybe’s third girl group, following Le Sserafim and NewJeans.
The easy-to-listen and catchy song with simple but energetic choreography caught the interest of global listeners.
The song became the first K-pop debut track to enter the Billboard Hot 100 and the UK’s Official Singles Top 100 in April.
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