NewJeans, new K-pop group, have YouTube, TikTok abuzz – here’s everything you need to know about them

K-pop girl group NewJeans dropped their debut single, Attention, on YouTube on July 22, and since then attention is what they’ve been getting from music fans

The brainchild of a K-pop titan associated with hits by the likes of Girls’ Generation, NewJeans will release their first mini-album on August 1

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Who are the new K-pop girl group NewJeans, and what can we expect from them in the near future? Photo: ADOR

Published: 12:45pm, 28 Jul 2022

On July 22, a new K-pop girl group called NewJeans arrived on the scene. In a surprise debut, the five-member team dropped a music video for their song Attention, and attention was what they got.

Since then they’ve released a series of other promotional videos teasing upcoming songs and showing footage of the members ahead of their self-titled debut EP’s launch on August 1.

Having launched suddenly, and with little warning but a whole lot of content, NewJeans rapidly gained a lot of attention, even though their music isn’t currently available to listen to on music streaming platforms.

Here’s what you should know to begin delving into NewJeans.

NewJeans danced onto the scene with their debut music video, Attention, released on July 22. Photo: ADOR

The making of NewJeans

NewJeans is the brainchild of successful K-pop creative Min Hee-jin, who used to be in charge of the creative elements associated with many of the hits by SM Entertainment artists, including Girls’ Generation, Shinee, Red Velvet, Exo and most notably f(x), whose collaborations with Min garnered wide acclaim.