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Neeta Lal

Glowing skin? Check. Immunity boost? Check. Weight loss? Check.
Intravenous (IV) vitamin therapy, popularised by celebrities including Chrissy Teigen, Rihanna, Adele, Cindy Crawford and the Kardashian sisters, promises all these things – and more.
IV drips have long been used in hospitals to deliver medicine and saline solutions to patients in crisis.
Some wellness therapists claim IV vitamin therapy boosts the body’s immunity by replenishing it with essential nutrients.

“The goal of IV treatment is to supply substances that the body has become deficient in due to some medical conditions,” says Dr Kiran Sethi, director of Isya Aesthetics in New Delhi, India, which offers a range of IV therapies.
Sethi adds that the therapy mostly benefits people who have poor dietary habits, are vitamin deficient, travel a lot, or have suffered significant oxidative damage due to lifestyle habits or the environment.
The IV treatment is especially popular among the 30- to 49-year-old age group, in both men and women, she says.
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During the treatment, a liquid mixture of vitamins and minerals flows into a vein through a small tube, allowing the nutrients to enter directly into the bloodstream.
This allows the body’s cells to more readily access them than if they were introduced through eating food or taking supplements, Sethi says.
Delhi-based nutritionist Iqra Parveen has an IV treatment known as the “Magic Markle” at Sethi’s clinic.
Named after Meghan, Duchess of Sussex, the clinic’s website says it offers “energy, glow, performance, hydration, immunity and more”. It is described as “an energising mix of vitamins and minerals” that “will leave you ready to take on anything the day has in store and will leave you feeling refreshed for days to weeks”.
“I’ve been taking this drip for a few months and it helps me feel rejuvenated and is an instant mood booster,” Parveen says.

Traditionally, people who aren’t able to eat enough food due to illness, or who have gut or other issues that interfere with nutrient absorption, have benefited from IV therapy.
Many people are now using it to rehydrate after an intense sporting event, such as running a marathon, to recover from a hangover or for improved skin clarity.
Some take vitamin C drips expecting a shorter bout of illness such as flu or fever.
“For regular, well-nourished individuals with a healthy lifestyle, however, drips are useful only as one-offs – such as when they have a bad hangover or are under extreme stress,” Sethi says.

The infusions generally take anywhere from 20 minutes to an hour and are done under the observation of a licensed medical professional. In India, the cost per infusion varies from US$100 to US$300.
A growing number of “hydration bars” or “drip bars” have been set up to offer these treatments without doctors’ prescriptions. They offer infusions with names such as “Immune Accelerator”, “Beauty Booster” and “Refresh Formula”, which they claim deliver health benefits including removing toxins from the body, increasing energy levels and promoting better cardiovascular health.
However, experts recommend that clients consult medical practitioners before receiving treatment to offset potential risks.
“Those being administered these drips should be aware of any possible allergies, and make sure doctors are equipped to handle emergencies should it trigger an intense reaction,” advised a consultant at Skin Décor, a wellness clinic in New Delhi that offers an IV drip bar.
There is also a risk of infection through the insertion of the catheter for the IV line.
Many people who are launching [IV drip] businesses may be ill-informed and not qualified to administer this service, which can do more harm than good
New Delhi-based general practitioner Dr Geetanjali Kochar
Patients with high blood pressure, congestive heart failure, or kidney or liver disease are not advised to have these drips. In diabetics, IV vitamin C can artificially elevate blood sugar levels.
Though they are trending, IV vitamin drips are not a new phenomenon. They were first developed and administered by Dr John Myers of the Johns Hopkins Hospital in Baltimore, in the US state of Maryland, in the 1960s. His invention – the “Myers cocktail” – was a mixture of B12, B complex vitamins, vitamin C, calcium and magnesium.
Myers claimed the concoction helped regulate nerve and muscle function, boosted metabolism, prevented cell damage and deterioration, and gave an immunity boost.

Despite the increasing popularity of nutritional IV drips, however, health professionals fear that the unchecked growth of drip bars and their easy accessibility, as well as a lack of regulation in the nascent industry, may cause more harm than good.
A 2021 report in the journal Nutrition Today titled “Consumer Intravenous Vitamin Therapy: Wellness Boost or Toxicity Threat?” concludes: “There is insufficient evidence suggesting that IV vitamin therapy is more effective than eating food or taking dietary supplements to reduce the risks of vitamin and mineral deficiency or support immune health.”
It suggests: “IV vitamin therapy sold in the retail space is an expensive and overhyped alternative to oral intake of nutrients and fluids. Frequent use of IV vitamin therapy may cause critical nutrient imbalances, negative interactions with medications, and/or increased risk of infection.
“Routine IV vitamin therapy to people outside the hospital and clinic setting or for ‘wellness’ needs further investigation into the risks and benefits.”
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General practitioner Dr Geetanjali Kochar in New Delhi agrees, saying that if you have a balanced diet, there’s “really no need for artificial aids like IV drips”.
“Many people who are launching such businesses may be ill-informed and not qualified to administer this service, which can do more harm than good,” she says.
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Wellness

IV vitamin therapy drips: Rihanna, Adele and the Kardashian sisters tout their health benefits, but are they a good trend? Experts give their opinion

A client receives an IV vitamin therapy drip at Isya Aesthetics in New Delhi, India. Photo: Dr Kiran Sethi

Chrissy Teigen is among a host of celebrities who have touted their use of IV vitamin therapy drips. Photo: instagram.com/chrissyteigen

Dr Kiran Sethi (right), director of Isya Aesthetics in New Delhi, India, administers nutritionist Iqra Parveen’s “Magic Markle” IV vitamin therapy drip. Photo: Dr Kiran Sethi

During IV treatment, a catheter is inserted into a vein that allows a liquid mixture of vitamins and minerals to flow directly into the bloodstream. Photo: Shutterstock

Some IV therapy providers say the treatment can help in situations such as hangover recovery and extreme stress. Photo: Shutterstock

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Neurologist Dr Terrance Li. Photo: Dr Terrance Li

Anthea Rowan is one of the billion people worldwide who battle with migraine. Photo: Anthea Rowan

Ice packs around the head or neck to tamp down pain is one technique that can help when cutting out medication. Photo: Shutterstock 

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Lifestyle

Health & Wellness

Health

Fashion & Beauty

Touted to improve skin, boost immunity and help weight loss, IV vitamin therapy drips help the body more readily access essential nutrients, one therapist says
People should be aware of any possible allergies, a consultant says, while a study calls the treatment ‘expensive and overhyped’


With touted health benefits including better skin and weight loss, IV vitamin therapy drips are popular among celebrities like Rihanna, Adele and the Kardashians. We ask experts about the trend.


IV vitamin therapy drips: Rihanna, Adele and the Kardashian sisters tout their health benefits, but are they a good trend? Experts give their opinion

Touted to improve skin, boost immunity and help weight loss, IV vitamin therapy drips help the body more readily access essential nutrients, one therapist says People should be aware of any possible allergies, a consultant says, while a study calls the treatment ‘expensive and overhyped’

Touted to improve skin, boost immunity and help weight loss, IV vitamin therapy drips help the body more readily access essential nutrients, one therapist says

People should be aware of any possible allergies, a consultant says, while a study calls the treatment ‘expensive and overhyped’