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Why giving experiences, such as a family holiday, is worth more than material presents such as toys
- An experiential gift elicits a strong emotional response when consumed, study shows. When friends or family share the experience, it strengthens bonds
- Despite the cost and stress involved in going on a family holiday, the benefits far outweigh the disadvantages
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![If you want to give someone something that will make them feel closer to you, give an experience such as family holiday, researchers say. Despite the cost and stress involved, a family holiday is well worth having. Photo: Shutterstock](https://cdn.i-scmp.com/sites/default/files/styles/1020x680/public/d8/images/methode/2019/12/04/ac8d7928-159b-11ea-9462-4dd25a5b0420_image_hires_053408.jpg?itok=zb2U7r-N&v=1575408861)
Family holidays are often the most anticipated moments of the year as the whole family sets off on a wonderful journey to bond and make memories.
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But sometimes, the sheer cost of a holiday might put parents off – from purchasing accommodation to booking flight tickets, all of this does burn a hole in the family’s budget.
However, according to researchers, despite the cost of a family holiday, it is worth the experience.
Here are some reasons why.
![Family holidays are often the most anticipated moments of the year. Photo: Shutterstock Family holidays are often the most anticipated moments of the year. Photo: Shutterstock](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/methode/2019/12/04/a8c6431a-159b-11ea-9462-4dd25a5b0420_972x_053408.jpg)
Holidays make families happier
A study conducted by the University of Toronto in Canada found that an experiential gift like a family holiday holds more value than material possessions like a new toy.
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