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Why giving experiences, such as a family holiday, is worth more than material presents such as toys
- An experiential gift elicits a strong emotional response when consumed, study shows. When friends or family share the experience, it strengthens bonds
- Despite the cost and stress involved in going on a family holiday, the benefits far outweigh the disadvantages
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Why you can trust SCMP
Family holidays are often the most anticipated moments of the year as the whole family sets off on a wonderful journey to bond and make memories.
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But sometimes, the sheer cost of a holiday might put parents off – from purchasing accommodation to booking flight tickets, all of this does burn a hole in the family’s budget.
However, according to researchers, despite the cost of a family holiday, it is worth the experience.
Here are some reasons why.
Holidays make families happier
A study conducted by the University of Toronto in Canada found that an experiential gift like a family holiday holds more value than material possessions like a new toy.
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