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10-hour queues in Germany for viral ‘Dubai chocolate’ bars that can be resold for US$100

Baker in Berlin can’t keep up with demand for the pistachio-filled bars first seen in Dubai, which buyers can resell online for US$100-plus

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Ali Fakhro behind the counter at his shop Abu Khaled Sweets in Berlin, Germany. Fakhro can’t keep up with demand for “Dubai chocolate”, viral pistachio-filled bars that can be resold online for over US$100. Photo: AFP

When Ali Fakhro lays out a row of pistachio-filled chocolate bars in the morning at his bakery in Berlin, the capital of Germany, he knows they will be gone in a matter of hours.

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Inspired by the viral success of the crunchy delicacy known as “Dubai chocolate”, Fakhro, 32, hunted down a recipe and began making his own version two months ago.

“On the first day I made 20 bars, but they went fast. The next day, I made 50 – all gone too,” he said.

So-called Dubai chocolate was invented in 2021 by British-Egyptian entrepreneur Sarah Hamouda, who is based in Dubai.

Pieces of “Dubai chocolate” with gold leaf at Abu Khaled Sweets in Berlin. The chocolate bar went viral on TikTok but is only available to customers in Dubai in limited quantities, prompting imitations elsewhere. Photo: AFP
Pieces of “Dubai chocolate” with gold leaf at Abu Khaled Sweets in Berlin. The chocolate bar went viral on TikTok but is only available to customers in Dubai in limited quantities, prompting imitations elsewhere. Photo: AFP
The chunky treat consists of a blocky, hand-decorated chocolate bar with various quirky fillings – the signature flavour being a rich pistachio cream.
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