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What is Pocky Day? How annual celebration of the Japanese chocolate-coated biscuit began

The classic chocolate-coated biscuit treat is celebrated every year on November 11, and there is also a Korean version known as Pepero Day

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Pocky Day, a celebration of the Japanese chocolate-coated biscuits, is celebrated every year on November 11. Photo: Ezaki Glico

Jeff Goldblum once described his first experience of eating Pocky as “almost religious ecstasy”.

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The actor, trying the Japanese snack on a Rolling Stone live stream back in 2022, was visibly mind-blown by the two sticks he tried (matcha and strawberry cream). “Wow,” he gasped, hand clasped to his chest.

“It’s like you’ve reverted to a five-year-old kid all of a sudden,” laughed his co-host Jon Weigell.

Likewise, in 2019, pastry chef Claire Saffitz stunned her fellow Test Kitchen colleagues at US food magazine Bon Appétit by admitting she had never tried Pocky before in her life.

“You know that thing that happens when like people, all your friends, are talking about something and you’ve just never heard of it? And you’re like somehow I just missed that piece of cultural knowledge that everybody has,” she said. “I have that with Pocky and with other things too.”

Jeff Goldblum eats Pocky for the first time with Rolling Stone. Photo: YouTube/Rolling Stone
Jeff Goldblum eats Pocky for the first time with Rolling Stone. Photo: YouTube/Rolling Stone

Undeterred, Saffitz ended up successfully reverse engineering the popular snack in what would become one of the most highly rated episodes of cooking series Gourmet Makes.

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