Yoshinoya to expand ostrich skincare sales so it can serve more ostrich rice bowls
Fast food chain’s skincare subsidiary farms ostriches for beauty products, while it uses their meat. Yoshinoya aims to expand sales of both
Major Japanese fast-food chain operator Yoshinoya is hoping the introduction of ostrich meat will help it overcome shortages that have affected the availability of its popular beef bowls.
In a bid to secure more ostrich meat in the future, Yoshinoya said it will first raise the necessary funds through the expansion of sales of ostrich-derived skincare products developed by its wholly-owned subsidiary Speedia.
Speedia currently maintains a flock of 500 ostriches at a farm in Ibaraki prefecture, northeast of Tokyo, as part of its broader ostrich business that also includes research and product development.
Its cosmetics products are available on the company’s official website, as well as via other online retailers and chemist chains.