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It’s a real sister act: meet the Danish twins behind buzzy Scandi label Lié Studio – models at 15, now businesswomen

  • At 15, Amalie and Cecilie Moosgaard became globe-trotting models. Then they became Instagram influencers. In 2021, they launched a fashion brand
  • The pair talk about their future plans for the Lié Studio label, and the freedom that comes with being behind the scenes rather than in front of the camera

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Amalie and Cecilie Moosgaard, the Danish twins behind buzzy Scandi fashion label Lié Studio, who became models at the age of 15. Photo: Lié Studio

Most people do not become globe-trotting models at the tender age of 15, and even fewer do so alongside their twin sibling – so Amalie and Cecilie Moosgaard already had an unusual introduction to the fashion industry.

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But the Copenhagen residents went a step further and launched a fashion brand together in late 2021, which they oversee as co-creative directors.

Lié Studio, a play on the Danish pair’s names, was born as a jewellery brand producing ultra-wearable pieces that would not go out of style.

“From the beginning, it was our grandmother’s old vintage pieces, which we do a modern take on and change up a bit to make them Lié,” Amalie tells the Post during a recent visit to celebrate the brand’s capsule collection with online retailer Net-a-Porter – a line-up of chunky silver and gold chains and studs inspired by balls of yarn.

An advert for Lié Studio’s first drop of 2024. Photo: Lié Studio
An advert for Lié Studio’s first drop of 2024. Photo: Lié Studio

“Jewellery came up as the perfect way to create our uniform dressing; it’s not season-based and is the perfect finishing touch to our personal style,” Amalie adds.

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