Profile | ‘I’m influencing the French aesthetic’: Violette_FR founder Violette Serrat on bucking trends and how make-up is like ‘dressing up’ for your face
- Violette Serrat, the founder of Violette_FR and creative director of make-up at luxury brand Guerlain, talks to the Post about why she does not follow trends
- She reflects on how she got started in make-up despite not having a passion for it, her process for creating products and how she’s got women using more colours
Violette Serrat is changing the way people think about make-up. The founder of Violette_FR, who is also creative director of make-up at luxury brand Guerlain, is obsessed with colour, texture and bold experimentation.
From rose-inspired lips to glittery disco eyes, the Parisian make-up artist’s approach to beauty is all about pairing playful statements with expert formulations.
Ahead of the launch of her brand’s new Bisou Blush shade, Mélanie, the Post caught up with the entrepreneur to find out about her inspirations, career path and creative process.
When you get dressed in the morning, do you start with make-up? Do you start with clothes?
It changes every day.
Some days I’m like, “I really want to wear Dieu Bleu on my eyes. How can I build a look around it.” And some days I love an outfit and want to wear it.
