Blackpink’s Jennie, Jennifer Lopez, Paris Hilton prove bows are back in fashion – thank TikTok’s balletcore moment, and the embrace of uber-femininity
- Bows are everywhere in 2023 thanks to designers and celebrities – think Blackpink’s Jennie in Chanel bow dresses – who are ushering in uber-feminine fashion
- They were spotted in fashion shows, on people ranging from Hailey Bieber to Kate Middleton, and have been boosted by the popularity of balletcore on TikTok
The bow, associated in the 1950s and ’60s with fashion icons like actresses Audrey Hepburn and Brigitte Bardot, has taken decades to make its big comeback.
When luxury fashion house Viktor & Rolf sent oversized bows down the catwalk at Paris Haute Couture Week in July 2023, it confirmed one thing – that 2023 is the year of the bow.
Sandy Liang sent models at its autumn/winter 2023 show down the runway with tiny bows in their hair, while Simone Rocha – known for its romantic and voluminous pieces – opted for dainty bows on its models’ faces.
The development has been aided by the growing popularity of balletcore – a style that leans heavily on what ballet dancers wear and that has seen tulle skirts, ballet slippers and bodysuits take over TikTok and Instagram.
