As Gwyneth Paltrow’s courtroom fashion showed, ‘quiet luxury’ is having a moment. Insiders explain why, looking to history and the future
- The logo-free, expensive courtroom outfits worn by Gwyneth Paltrow recently typify a ‘stealth wealth’ trend that has overtaken fashion runways in recent years
- Experts discuss why the post-pandemic wave of understated dress began, the brands at its forefront and its implications for the future of fashion
You’ve probably heard the term “quiet luxury” bandied around in recent months as an umbrella phrase to describe a quality-driven, understated design aesthetic that has swept fashion show runways over the last few seasons.
On day one of her recent court case over a collision on a ski slope, American actress Gwyneth Paltrow wore a cream-coloured polo neck from the Olsen twins’ label The Row.
“We have definitely noticed that customers are taking an increasingly considered approach to shopping and are now looking for investment pieces with the aim to build a quality-over-quantity curation within their wardrobe.”
But, more than a new categorisation for posh palazzo trousers, a survey of industry insiders shows that this wave of quiet luxury may have deeper implications for consumer values today and reflect a fundamental shift in how luxury may be defined in the future.