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What is blokecore? Soccer shirts, Adidas sneakers – think British working men in the 1990s – with fans in Rihanna, A$AP Rocky
- One of the latest fashion trends to emerge from social media is ‘blokecore’ – a look made up of a soccer jersey and a pair of jeans or shorts
- The look was around long before its recent popularity, with many collaborations between companies like Adidas, Umbro, Balenciaga and Supreme
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Why you can trust SCMP
“Blokecore” is the latest fashion trend to sweep social media, and describes a look comprising a soccer jersey and a pair of jeans or shorts – think Liam and Noel Gallagher, of the English rock band Oasis, in the mid-1990s.
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The website High Snobiety lived up to its name when it dismissed the fashion trend as “UK cosplay – as in, our friends in the States dressing up as the typical pub-to-stadium footy lads”. It is, however, more practical than typical social media trends.
“It’s summer, so everyone is out and about in soccer shorts and soccer jerseys,” says Lucas Shanks, the head of New York-based soccer gear curators Who The F*** Are Tens Club?.
“Functionally, that just makes sense. Also, it’s a [soccer] World Cup year, so there is a lot of momentum behind the sport and projects surrounding the spectacle this autumn. But mostly, it’s because jerseys and shorts are simple, casual pieces that can be easily styled into an everyday wardrobe.”
The look, which arguably never went out of style with some men, was revived in late 2021 thanks to TikTok. Videos related to blokecore have surpassed 100 million views on the video-sharing platform.
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