Gwen Stefani’s make-up line GXVE Beauty, four years in the making, is all her

Gwen Stefani calls her make-up line GXVE Beauty ‘the next chapter in my life’. The idea for the range came about when the singer was filing for divorce in 2015

This isn’t just another celebrity line – ‘I’ve been obsessed with make-up my entire life, says, the singer, who does all her own make-up for concerts

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Published: 4:15am, 8 Jun 2022Updated: 6:35am, 8 Jun 2022

Despite her fame, Gwen Stefani appears by all accounts to be an approachable and easy-going person – just don’t compare the singer’s new make-up line, GXVE Beauty, with other celebrity offerings.

“I get feisty about that,” laughs the former lead singer of rock band No Doubt. “This is not another celebrity line. I’m not a celebrity – I’m from Anaheim and I’ve played with and been obsessed with make-up my entire life.”

We are at a modest Italian restaurant in Anaheim [in the US state of California], not far from where the singer once lived and where her parents had their first date, to talk about the launch of GXVE Beauty.

The environment notwithstanding, Stefani is in high-glam rock-chic mode – she’s wearing a white leotard-style top, low rise skinny jeans and high-heeled boots, has chunky rings on every finger, sports a high blonde ponytail and, of course, has make-up on – black liner and a bright red lip.

GXVE (pronounced “give” and reminiscent of how she signed her name in high school) Beauty has been four years in the making, and Stefani was involved at every turn.