Justin Bieber, Pete Davidson and Post Malone take the casual, scruffy trend to a new level, joining Adam Sandler and Shia LaBoeuf
- Justin Bieber wore a baggy suit, beanie and Crocs to this year’s Grammys, while Post Malone has abandoned grooming altogether
- They and other celebs such as Adam Sandler and Shia LaBoeuf have tapped into the ‘just out of bed’ look that came into its own during the pandemic
The fashion set may have balked when singer Justin Bieber turned up to this year’s Grammys in an ill-fitting baggy suit from Balenciaga paired with a pink beanie and Crocs, but he is known for taking the dressing down trend to new heights (or shall we say, lows).
Some male celebrities in Hollywood have always favoured a more relaxed look – think baggy T-shirts, shorts, baseball hats and flip-flops – especially when they are off the red carpet. In fact, their love for all things casual has contributed to new style trends over the years, be it “normcore” or “scumbros”, the latter of which Vanity Fair magazine defined as “the version of streetwear that wears irony … like normcore did, but much less precious.”
“The scruffy trend is less intentional. It is literally about dressing with limited styling or fear of consequence. It’s less about big brand names and bold designs and more about comfort,” says Olie Arnold, style director of menswear retailer Mr Porter.
“Celebrities that embrace this trend give off the vibe of minimal styling, be it ‘dad’ style or a pyjama look. It also includes less grooming. It’s obvious that [male celebrities] have not put any effort into creating their look and that is the gist of the trend.”
While it’s unlikely that this look will influence European collections any time soon, it continues to resonate with the masses. In the fashion world, the less effort you’ve made, the cooler you appear to be. Maybe this explains why celebrities like Pete Davidson and Jonah Hill are suddenly being hailed as style icons all over social media.
