How Hong Kong boy band Mirror led a Canto-pop revival in 2021 and used their fame to endorse brands from Gucci to Cartier and Burberry

The success of first studio album One and All, and single Warrior, saw brands flocking to exploit the boy band’s fame and popularity for marketing campaigns

Keung To, considered the most popular member of the band, has collaborated with luxury fashion brands including Alexander McQueen and Burberry

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Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong

Chloe Henson

Published: 11:45am, 26 Dec 2021

Canto-pop boy band Mirror can reflect on 2021 as a year of success.

The group rose to fame in 2018 after its 12 members competed in ViuTV’s reality talent show Good Night Show – King Maker. Despite starting off just before a period of social unrest in Hong Kong that was followed by a global pandemic, the band has achieved meteoric success in the city, especially in the past 12 months.

Their influence has grown to such an extent that they’ve touched just about every aspect of popular culture in Hong Kong. Billboards of them endorsing numerous brands dot the city, while members of the group have also tried their hand at acting in movies and television shows.

As we close out the year, let’s take a look at some of the big events in 2021 that got them here.

The cover of Mirror’s One and All album.

Debut studio album One and All wows fans

Mirror kicked 2021 off strong by debuting their first studio album, One and All, in January. The album features six tracks from the band and 15 songs produced individually by members of the group. Fans jumped at the collection, which sold out quickly in the first few days after release.