6 direct-to-consumer fashion retailers that have launched IPOs in 2021, from Poshmark to Rent the Runway to Roger Federer-backed shoe brand On
- E-commerce boomed amid coronavirus lockdowns and firms have sought to cash in by selling shares, including shoe brand On, backed by tennis legend Roger Federer
- Their IPOs valued both On and Warby Parker at US$6 billion-plus. If they don’t live up to their valuations their shares could go the way of plunging Poshmark’s
Athletic wear, fashion and cosmetics have been flying out of e-commerce warehouses since the pandemic began as consumers concentrated on buying for their health and their looks, and from home.
This year, several primarily direct-to-consumer online firms featuring these items have launched initial public offerings (IPOs). As both manufacturers and retailers, the brands have surged in popularity and drawn widespread investor interest.
The IPOs have had a largely positive reception from market analysts, although there has been some concern these on-trend companies have jumped too quickly and might have to face the consequences of increased restrictions and shareholder scrutiny.
These six traders are among those that felt the time was right to go big.
Nykaa
An Indian beauty start-up founded by former banker Falguni Nayar, who decided to launch the company just months before she turned 50 in 2012, Nykaa made its public debut in November and shot up the Indian stock market charts.
