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From Shawn Mendes to Usher and Simu Liu, why Dzojchen’s fashion collections, by Eurasian designer Chelsea Scott-Blackhall, are a hit with A-list celebrities

  • Chelsea Scott-Blackhall’s label, based in Singapore and New York, hit the big time after Chadwick Boseman wore one of her kimono suits to a film premiere in Seoul
  • Since then, her well-tailored and sleek pieces have increasingly been seen on some of the hottest stars of today

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Why you can trust SCMP
Actor Simu Liu wears Dzojchen to the premiere of Shang-Chi and the Legend of the Ten Rings, in which he stars. The US-Singaporean label has been a hit with A-listers.

Looking back, Chelsea Scott-Blackhall can pinpoint exactly when her fashion brand had its transformative moment. It was 2018, and Chadwick Boseman, the late star of Black Panther, attended the Asian premiere of the film in Seoul dressed in a sleek, patterned three-piece kimono suit from Scott-Blackhall’s brand, Dzojchen.

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“I told Chadwick’s stylist Ashley Weston ’til her ears turned blue that you can never take away from how a moment can change everything,” says Scott-Blackhall. “I had no idea it would blow up the way it did. It was my luck that there was such a phenomenon attached to it.”

That one red carpet appearance opened a multitude of doors. More stylists approached. Interview requests flooded in. Shoppers beat a path to the Dzojchen site. (It’s pronounced “doh-jen” and is Sanskrit for “wholeness”.)

The kimono suit became a thing, being worn by actors Mahershala Ali and Lakeith Stanfield, and turned into a signature look for the brand, which is based in Singapore and New York and focuses mostly on menswear.

Actor Chadwick Boseman arrives at the Seoul premiere of Black Panther. Photo: Han Myung-Gu/Getty Images for Disney
Actor Chadwick Boseman arrives at the Seoul premiere of Black Panther. Photo: Han Myung-Gu/Getty Images for Disney

“I think you just design to your nature,” says Scott-Blackhall, who lives between Singapore, New York and Los Angeles. “I am Eurasian, grew up in England and Singapore. I don’t think I consciously designed something that had Asian attributes. But this felt right.”

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