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New York-based Malaysian clean beauty brand Evereden’s founder, former investment banker Kimberley Ho, on her epiphany
- Her friends in Malaysia kept asking her to bring natural and organic baby products home – giving Kimberley Ho an idea for her own business
- Working with a Harvard dermatologist on a sunscreen formula showed Ho the harm chemicals in skincare can do. Evereden bans over 2,000 questionable ingredients
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Kimberley Ho grew up in tropical Malaysia where the sun shines brightly all year round, and had the importance of wearing sunscreen drummed into her.
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So when the co-founder of family-focused skincare label Evereden discovered from a dermatologist that some of the chemicals used in sunscreens could be harming her, she had to unlearn old habits.
These days, she eschews chemical sunscreens in favour of mineral sunscreens on her doctor’s advice.
“It was tough for me at first, because I use a lot of sunscreen, especially coming from Asia. Personally, I found it comforting that when travelling, I could easily buy sunscreen if I forgot my own, but now I try really hard not to do so,” says the New York-based Kuala Lumpur native, who was listed in US business magazine Forbes’ prestigious 30 Under 30 list in 2019 in the retail and e-commerce category.
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Her epiphany came about when she was working with Dr Sarina Elmariah, a dermatologist and professor at Harvard Medical School, on formulating a range of high-performance skincare made with safe, natural and plant-based ingredients that could be used even on babies.
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