Science meets fashion in sustainable brand Pangaia, with star fans like Justin Bieber and the Kardashians in love with its at-home essentials

Comfy sweatpants, T-shirts, sweatshirts – made from recycled or compostable materials using processes that reduce waste, pollution and reliance on fossil fuels

Pangaia pieces come with their environment-friendly credentials literally printed on the garments, and the brand has gained cult status thanks to star fans

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Fuelled by a young generation of fashion fans hooked on e-commerce, new releases sustainable clothing label Pangaia sell out hours after they drop online.

Published: 8:15pm, 11 Jan 2021Updated: 8:26pm, 11 Jan 2021

Perhaps you’ve already seen those pop-coloured comfy basics (sweatpants, T-shirts, sweatshirts, shorts and jackets) on the likes of Natalie Portman, Justin Bieber and Pharrell Williams. New releases sell out within hours after they drop online, fuelled by a young generation of fashion fans hooked on e-commerce.

The 18-month old Pangaia – a hybrid name that means “an all-inclusive self-regulating earth” – is a sustainable fashion label turning the apparel industry upside down.

Well-detailed, cleverly designed and right on the pulse with fashion’s shift towards sports and casual, Pangaia pieces come with their environment-friendly credentials – the materials used and how they were processed – literally printed on the garments.

With the Covid-19 pandemic and working from home turning us all into homebodies, the brand offers all the comfort essentials that are taking over our wardrobes.

“We went with the most digestible items that everyone can relate to,” says Maria Srivastava, the brand’s chief impact officer. “My mum wears the tracksuit, I wear it and so do my kids. It’s the idea that it transcends age, style, seasons.”