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From Nike Air Jordans to reseller StockX, why sneakers were big news in 2020 and why the sports shoe boom will continue this year
- Dior collaborated with Jordan for the ‘Diordan’, a pair of Air Jordan 1s created by fashion designer Kim Jones that became 2020’s most wanted shoe
- Netflix’s Sneakerheads follows a man’s quest for a pair of mythical sneakers in a lucrative market in which shoe brands restrict releases to drive resale demand
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Why you can trust SCMP
The sneaker market was one of the success stories of 2020. From the record-setting prices fetched by Michael Jordan’s basketball shoes at auction to the rise of sneaker-focused reseller sites like StockX and the popularity of streetwear among teenagers and children, this was a banner year for streetwear and sneaker aficionados.
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These were some of the most read articles published by the Post in 2020 about the ever-growing market for sneakers and streetwear which, even during one of the worst crises faced by the apparel industry in decades, has proved to be more than resilient.
The four most expensive pairs of sneakers ever sold at auction
The wealthiest sneakerheads amass collections that rival in cost those of Hermès Birkin bag collectors. It won’t come as a huge surprise to some that the four priciest pairs of sneakers ever auctioned were all products of the same brand.
Why Nike’s Air Jordan sneakers are the shoes of 2020
Huge growth in China and Netflix documentary The Last Dance helped the Jordan brand to an impressive fiscal 2020 well above an already strong 2019. Dior collaborated with Jordan for the “Diordan”, a pair of Air Jordan 1s created by English fashion designer Kim Jones that became the year’s most wanted shoe.
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