Top Asian fashion blogger Jessica Wang switches to making home videos, and her iPhone hacks go viral on TikTok

Unable to fly, Wang shared with 920,000 followers of NotJessFashion on Instagram videos of herself getting dolled up to do chores at home in New York

Her videos on ‘iPhone tricks most people don‘t know about’ trended on TikTok, as did recent brand collaborations featuring her daughters, aged eight and five

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A still from one of Jessica Wang’s home fashion shoots featuring her daughters. The Tianjin, China-born, New York-based blogger behind NotJessFashion made a virtue of being unable to jet around the world for photo shoots. Her video tips for iPhone users are a hit on TikTok.

Published: 5:15am, 25 Aug 2020Updated: 11:37am, 1 Sep 2020

She’s known within New York fashion circles and on social media for taking pictures in enviable locations, from Italy to The Bahamas. But when Jessica Wang’s TikTok post on iPhone hacks went viral in May, the style maven with more than 920,000 Instagram followers found instant fame as a tech guru.

“It was really unexpected,” Wang tells the Post. “I was really just sharing some things I already knew and it gathered such a great response. Some of the videos actually got over 20 million views. I think my audience loves tech just as much as I do.”

Jessica Wang at The Fashion Awards 2019 in London, England. She has more than 920,000 Instagram followers. Photo: Getty Images

Wang, who grew up in Tianjin, China, worked in the finance industry in New York before ditching the corporate world to pursue her passion.

“It was a bit scary at first because I had no idea how the fashion industry worked coming from a finance background, and I didn't have a single connection,” she says. “But it was really fascinating, and I met a lot of creative people from around the world and I learned so much.”

Pre-pandemic, Wang flew around the globe to collaborate with brands like Michael Kors and Stuart Weitzman.