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With new bespoke wedding services, from proposal planning to ring consulting, wedding planners make the most of the extra time couples have
- The coronavirus might have put a halt to most wedding ceremonies but that doesn’t mean the industry is standing still
- Hong Kong wedding planners have launched new services, from arranging the perfect proposal to consulting on engagements and extra-special photo shoots
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While the coronavirus has forced so many weddings to be postponed – or not even booked in the first place – not all planning activities have ground to a halt. In fact, many couples can now take their time and focus on aspects outside the big day, and wedding professionals are pivoting business models to encourage such behaviour.
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Jacqueline Au, founder of The Loft Bridal, launched her business to provide a high-fashion counterpoint to typical gown shops. In the years since the boutique launched, she has found that customers come to her because they respect her background as a former buyer for Givenchy and Celine – to the point they might solicit her opinion over that of the all-important bestie or mother.
In April, she and a frequent collaborator, photographer Kay Lai, put together shoots for two of her brides.
“Originally, we wanted to help two of our brides – who had their wedding plans turned upside down because of Covid-19 – document their love stories in the most artful and editorial way,” she explains.
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When the photos hit Instagram, requests came in for Au to help style and create shoots for other brides.
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