‘Clean beauty’ make-up: five brands selling natural, vegan, eco-friendly products – beauty with a conscience
- The ‘clean beauty’ trend began more than 20 years ago, and it was only a matter of time before it spread from skincare to make-up
- We run the rule over five brands offering ethical, earth-friendly make-up products
Fancy some hemp in your mascara? Maybe a dusting of Amazonian clay in your blush, or tinted sunscreen that won’t harm coral reefs? All housed in ecologically sound packaging and smelling like coconut or grapefruit so your brain gets a fragrance boost too?
‘Clean beauty’ make-up has been around for a while. bareMinerals was a trailblazer, starting in 1995. The Organic Pharmacy opened its first store in London in 2002.
A recent study by Future Market Insights forecasts that the natural cosmetics market will grow by 4.8 per cent in 2019. In 2018, Mintel’s Global New Products Database reported that vegan (product) launches had more than doubled in the previous five years.
For Diane van Zwanenberg, it’s a no-brainer. The Hong Kong-based founder of Coconut Matter uses coconut oil from wild coconuts harvested in the Solomon Islands to create natural lip balms, lipsticks and natural deodorants.
It’s vegan, zero waste and follows the guidelines of Cosmos, a non-profit international association which has created an international standard for organic and natural cosmetics.
