Paris Fashion Week: The next Prada or Chanel? Five labels to watch out for
- Beginning today, Paris Fashion Week will host a number of brands that have adopted aesthetics reminiscent of beloved fashion fixtures
- If you have a passion for Prada, check out Rokh; if you go silly over Sacai, check out Y/Project – plus three more
Despite fashion’s obsession with novelty, it can be hard to break away from a favourite label and dip a toe into the stream of fresh young talent.
“It’s like trying to buy a new book,” says Rok Hwang, whose London-based label Rokh will show at Paris Fashion Week on Monday. “You want a similar genre but a different author.”
Fortunately for those who tend to stick to established names, a number of new designers have adopted an approach or aesthetics reminiscent of beloved fashion fixtures. Here are five such designers to watch at Paris Fashion Week.
If you love (old) Céline and Prada’s intellectual designs, check out… Rokh
Hwang describes Rokh’s artful deconstruction of the classic wardrobe as representative of his generation, “where there is edginess and youth, but also challenges in construction, cuts, details and fit.”
