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Inside bridal boutique owner Jacqueline Au’s wardrobe, full of surprises

  • For her wedding, Au wore a Giambattista Valli dress with a 40-yard train – having stored it in a fridge for a year
  • Her personal style for everyday wear is simple: high heels and monochrome

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Jacqueline Au Mae-yin, founder and creative director of Loft Bridal, opens her wardrobe.

The founder of The Loft Bridal, Jacqueline Au isn’t your typical bridal boutique owner. The former fashion buyer worked at Givenchy, Céline and Lane Crawford before a “painful” search for a wedding gown inspired her to launch her own shop. It is filled with fashion from designers known as much for ready-to-wear as for their bridal wear, including Delpozo, Maticevski and Viktor & Rolf.

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Her own wedding-day fashion statement was a Giambattista Valli number that came with a 40-yard train.

Au’s everyday style is simple – mostly monochrome investment pieces that read high fashion in their structure and construction, and always paired with vertiginous footwear.

“I think I’m quite edgy, but at the same time I like things with a lot of structure. If I use brands [to describe my personal style] then I’d say I’m Givenchy with a touch of Sacai. So I can still be feminine – but edgier. But I’m definitely not the emo type and I’m never a trend person.”

“People think I have a lot more clothes than you see [in my wardrobe]. I like to buy a few things that I really love every season and then kind of buy the same thing over and over again. I have a lot of white shirts and a lot of quality pants and skirts.

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Au wears a jacket by Comme des Garcons, shirt by Acne Studios, trousers by Leal Daccarett and earrings by Simone Rocha. Photo: James Wendlinger
Au wears a jacket by Comme des Garcons, shirt by Acne Studios, trousers by Leal Daccarett and earrings by Simone Rocha. Photo: James Wendlinger
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