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Ivanka Trump fashion: five missteps on the road to oblivion

From manufacturing abroad when her father was denouncing outsourcing, to using fur and allegedly copying a shoe, to getting a free plug from a White House adviser, the Ivanka Trump brand made headlines for the wrong reasons

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Ivanka Trump brand high heels on sale in the clearance section of a New York department store in February 2017, soon after a market research firm reported the brand’s year-on-year sales had fallen 26 per cent. Photo: AFP
The Ivanka Trump fashion brand, whose shutdown was announced this week, has rarely been out of the news – especially after her father, Donald Trump, became president of the United States and she a White House aide.
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While she has not been involved in running the brand that bears her name since assuming her White House duties, it has suffered by association with her father’s divisive leadership.

Chinese firms cut ties as Ivanka Trump brand falls apart at the seams

The decision to bring the Trump fashion line to and end came after it had been dropped by several big-name department stores, such as Nordstrom. Ivanka Trump said the closure was “the only fair outcome for her team and partners”.

These are some of the issues that earned the brand negative headlines:

1. In March 2016 it was revealed that most of the fashions on the Ivanka Trump website were manufactured outside the US. This came at a time when her father, then still a candidate for US president, had been denounced outsourcing and speaking of bringing jobs back to America at election rallies and on Twitter, where it was one of his favourite topics. A few days after the revelation, the Ivanka Trump Collection was removed from the Trump Organisation’s website.

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People walk past the Ivanka Trump Collection shop in the lobby at Trump Tower in New York. Photo: Drew Angerer/Getty Images via AFP
People walk past the Ivanka Trump Collection shop in the lobby at Trump Tower in New York. Photo: Drew Angerer/Getty Images via AFP

2. Also in 2016, the brand was accused by PETA (People for the Ethical Treatment of Animals), an animal rights organisation, of using the fur of rabbits slaughtered and skinned in China. The organisation requested the brand to stop using real rabbit fur for the pompoms on hats.

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