Crash Adams on healing people and their YouTube and TikTok fame ahead of Hong Kong return
- Pop duo who found stardom on social media on their mission to heal people as they play in Hong Kong at YouTube Music Night at Harbour City
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How Crash Adams rode TikTok virality to pop star fame
They may have scored hundreds of millions of views on YouTube Shorts and TikTok, but short-form content creation is only a means to an end for Crash Adams.
Social media fame aside, the Toronto-born, Los Angeles-based pop duo just want to lift up the world with their lighthearted tunes and positive personalities.
After their Hong Kong debut at the AIA Carnival’s “Live at the Big Top” event in January, the pair are back – to open the YouTube Music Night at Harbour City’s Ocean Terminal Deck on August 25.
“When people say we got our start from content creation, they usually think about TikTok, and although TikTok was a little bit of a jump start, our real start came from YouTube,” says Rafaele “Crash” Massarelli. “When we started posting on YouTube Shorts, that’s when everything really took off.”
“We posted music videos [on YouTube] before we posted anywhere else,” Vince “Adams” Sasso says. “The cool thing was when we exploded on all the platforms, especially YouTube Shorts, people went back to discover those initial [songs].”
