My Hong Kong | Make Hong Kong a ‘de-stress economy’ and it could draw visitors and fresh talent
- The recent Night Vibes campaign fizzled, but recent fun events drew tourists. Making Hong Kong a ‘de-stress economy’ could attract even more
We haven’t heard much about the Night Vibes Hong Kong campaign; I wonder what has happened to it.
Last September, the Hong Kong government unveiled the specifics and promotional initiatives for the campaign, including free MTR journeys after 10.30pm, discounts on late-night cinema screenings, and complimentary Wednesday nights at the Happy Valley Racecourse for the general public.
By January, the initiative had been expanded with the introduction of the “Day x Night Vibes” concept across all 18 districts, which was to involved curated events that showcased their local customs.
The launch of Night Vibes and its subsequent evolution were a big deal. However, updates on the progress of the campaign have been scant. Critics have suggested the campaign lacks the scale necessary to attract international visitors, let alone encourage residents to take part in nocturnal activities.
Regrettably, reports indicate that Hong Kong residents are increasingly venturing north to Shenzhen for their weekend excursions.
