Hong Kong actress Cecilia Cheung keeps busy on Chinese social media – live-streaming to sell products on Douyin and posting looks from a Bulgari shoot and Balenciaga show on Weibo

Cheung’s account on TikTok equivalent Douyin, where she is known to post frequently and live-stream to sell various products, has more than 24 million fans

She has appeared on six Chinese reality TV shows in 2021, been spotted on the catwalk for a Fendi show and shot advertisements for luxury labels like Bulgari

Reading Time:2 minutes

Hong Kong actress Cecilia Cheung Pak-chi has appeared on six Chinese reality shows this year, including Chengfengpolang De Jiejie. Photo: Weibo/Cecilia Cheung

Published: 4:15pm, 9 Dec 2021Updated: 4:34pm, 9 Dec 2021

Those who have been wondering what Hong Kong actress Cecilia Cheung Pak-chi has been up to may find some interesting clues on Chinese social media platform Douyin.

“We are going to have a hotpot at my house – oh, oh, oh!” says Cheung in a jolly mood on Douyin, the Chinese version of TikTok, on December 7. Despite being a mother of three, the 41-year-old acted like a little girl by her father’s side.

Cheung’s post, celebrating her father’s birthday at home in Hong Kong, received 146,000 likes (some of her posts garner up to 20 million likes). Her first Douyin post is dated November 17, 2019, and her account has more than 24 million fans.

Cheung also uses the platform to live-stream and she has previously promoted products including skin care, rice and kitchen utensils. According to a November report by NetEase (a Chinese internet technology company), she has accumulated more than 27 million viewers and has a total order amount of more than 61 million yuan (US$9.6 million).

Most of Cheung’s activities this year have been in mainland China. Photo: Weibo/Cecilia Cheung

Other than posting on Douyin, Cheung has also appeared in advertisements for big luxury labels. On December 5, she posted two photos of a shoot that she did for Italian brand Bulgari on Weibo.