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My Hong Kong | Why Hongkongers shouldn’t criticise Anya Hindmarch’s Chubby Hearts project; they may not be high art, but that’s not the point

  • The Chubby Hearts art project that launched on February 14 has faced criticism from some for its cost, similarity to emojis and lack of originality
  • But it is bringing people together, causing joy and laughter, things many in the city can benefit from – and we could do with more projects like it

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The Chubby Hearts art project was started in the UK by designer Anya Hindmarch. The Hong Kong edition drew criticism, but it has brought joy and laughter to the city, and we need more projects like it, Luisa Tam says. Photo: Dickson Lee

I must admit that I haven’t encountered any of the large “Chubby Hearts” balloons that have been appearing across Hong Kong since February 14, but I have heard various negative remarks.

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Some individuals have said that the inflatable installations may not effectively attract visitors to Hong Kong, while others have criticised the concept for its lack of originality. Additionally, a few sophisticated critics have stated that these balloons will not enhance the city’s reputation as an arts and cultural hub.

However, let’s maintain a sense of realism here. I believe that most rational individuals do not anticipate that floating several giant heart-shaped inflatables could suddenly raise the city’s artistic standing to an international level.

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To those critics, I would suggest offering people the chance to enjoy some lighthearted fun. As for those who view this as a waste of time, why not release your negative emotions and embrace your inner child? Let’s be kind, liberated and grateful for life’s simplest pleasures.

Katie and Patrick Wong celebrate Valentine’s Day in front of a Chubby Hearts balloon at the Belcher Bay promenade, Kennedy Town. Photo: Ambrose Li
Katie and Patrick Wong celebrate Valentine’s Day in front of a Chubby Hearts balloon at the Belcher Bay promenade, Kennedy Town. Photo: Ambrose Li
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