Serta launches Dream mattress at HomeSquare and reminds sleepers to test beds for themselves before they buy
Brand reminds buyers to avoid friends’ bed recommendations as everyone has different sleep needs
Serta’s success began in the 1930s, when it launched its Perfect Sleeper mattress, according to Maggie Sham, the brand’s associate director of sales and marketing.
“The secret behind our success for over 80 years was to keep moving our steps towards innovation,” she says.
This strategy resulted in Serta’s patented Mira-coil, Comfort Quilt and Perimeter Edge products, the company says .
“We have brought many ‘firsts’ to the industry, including the continuous coil inner-spring design in 1980s,” Sham explains.
Customers generally choose their mattresses on the recommendations of family, friends and colleagues, bedding industry analysts say.
However, Serta urges bed buyers to avoid taking other people’s opinions too seriously when they choose the right mattress.
