‘In China for China’: German firms buck trend, bring best tech and products to compete
- With fewer options amid geopolitical and supply-chain disruptions, capitalising on China’s massive market sees foreign firms get creative
![Illustration: Henry Wong](https://cdn.i-scmp.com/sites/default/files/styles/1020x680/public/d8/images/canvas/2024/07/23/8702cbaa-88f8-41f6-8631-20a35e4c1f91_1ab2574b.jpg?itok=lmFDfejB&v=1721726238)
While a growing number of multinationals de-risk from China amid its changing economic landscape and persistent geological tensions with the West, a global leader in gear motors enlarges its investment in the country.
German industrial motion giant SEW-Eurodrive is facilitating a new investment plan in eastern China’s Suzhou city after starting construction in February on its third manufacturing base in the country, in the southern province of Guangdong.
“We are full of confidence in the prospects of our China business, as always,” said Zhao Gang, general manager of the German firm’s Suzhou operations.
Amid escalating trade frictions between China and the European Union, and against the backdrop of a broad decoupling trend, the family-run multinational is among a number of European firms – particularly advanced German manufacturers – that remain committed to China.
![](https://assets-v2.i-scmp.com/production/_next/static/media/wheel-on-gray.af4a55f9.gif)