China’s summer durian market heats up as Thailand, Vietnam vie for top spot
- A rebound in fresh durian imports from Thailand has solidified its position as China’s top supplier, leaving main rival Vietnam behind
Shipments of fresh durians from Thailand to China – the world’s top consumer of the pungent fruits – rebounded in the second quarter after a drop earlier this year, a change in fortunes attributed to a seasonal harvest spike and a lasting reputation for quality.
Thailand’s chief competitor, Vietnam, claimed all but a trickle of the remaining shipments over the second quarter. Vietnamese durians sometimes sell for less than their Thai peers in China as shipping costs are defrayed by the use of a land border.
Vietnam’s quick growth in exports of fresh durian since 2022 – before which Thailand had a functional monopoly – may have prompted growers to pursue shipment volume at the expense of quality, analysts said.
Thailand has long had a “first mover advantage” among Chinese consumers, said Liang Yan, an economist at Willamette University in the US state of Oregon.