TRR Group ramps up ‘King of Sugar’ legacy through efficient, sustainable manufacturing
- Thai Roong Ruang Sugar Group has expanded into power generation, machinery and warehousing
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Suree Asdathorn is a legend in Thailand for jump-starting the country’s multibillion-dollar sugar exporting industry by establishing the first privately owned sugar mill in 1946. The legacy of Thailand’s “King of Sugar” lives on today through family-owned Thai Roong Ruang (TRR) Sugar Group, the country’s leading sugar manufacturer that has expanded into power generation, machinery and warehousing – all tied to a profound understanding of how machines can extract the sweetness of sugar cane.
“The knowledge is still with us, and we are constantly upgrading. Our famous product today is fast-dissolving sugar, which liquefies easily in cold water,” says Utai Asadatorn, the president of companies under TRR Sugar Group.
Underlining its commitment to efficient, sustainable and responsible manufacturing amid sweeping industry changes, the premium SADA brand was launched at the beginning of this year. It is ahead of the curve with investments in farmers’ productivity through mechanised harvesters provided through financial support from the company.
The knowledge is still with us, and we are constantly upgrading. Our famous product today is fast-dissolving sugar, which liquefies easily in cold water
“Farmers appreciate the harvesters, which they will eventually own and will continue to be useful for many years,” Utai says.
