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A-SUNG prevails as trusted partner of top electronic component brands

Last year, the electronic parts distributor exceeded its goals with about US$200 million in sales, 35 per cent of which came from the overseas market

Supported by:Discovery Reports
Reading Time:3 minutes
Why you can trust SCMP
Kwon Oh-sang, chairman and CEO

[Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com]

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Recognised as the trusted partner of top brands such as Murata, Omron, Rohm and Richtek, A-SUNG International has built a track record of dependability and steady growth.

The rising global success of the 26-year-old electronic parts distribution company is not an overnight feat. Its achievements were gained from almost three decades of building employee empowerment, a strong sales force, a solid product portfolio and trusted partnerships.

Through the years, A-SUNG’s accomplishments have also become evident in its year-on-year figures that continuously break records. Last year, the electronic parts distributor exceeded its goals with about US$200 million in sales, 35 per cent of which came from the overseas market while the domestic market share accounted for the rest.

Having started as the South Korean distribution agent of the Japanese electronic parts manufacturer Murata in 1992, A-SUNG keeps itself in the lead with an empowered workforce. “I personally believe that A-SUNG’s overall key to success is the company’s satisfied employees,” says Kwon Oh-sang, chairman and CEO.

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“At A-SUNG, we allow our executives to manage their employees independently, and we empower them with the right tools. Hence, A-SUNG’s approximately 160 employees enjoy what they do and, in return, they commit to bring their best and innovative ideas in the company.”

Aside from a motivated workforce, A-SUNG’s strength further stems from its high credibility in the industry.

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