Asean economic integration yields growth opportunities for agri-producer Vitarich
Vitarich, a pioneer in feeds and poultry production in the Philippines, is ready for the bigger market created by the establishment of the Asean Economic Community
The establishment of the Asean Economic Community (AEC) paves the way for increased access to the region’s population of more than 600 million, representing the world’s third largest market base.
One agricultural business that is all set to seize opportunities associated with the AEC integration is Vitarich – a pioneer in feeds and poultry production in the Philippines.
“We’re ready for a bigger market,” says Ricardo Sarmiento, president and CEO. “We adhere to international quality standards and implement best-in-class processes. With our halal certification, we can also cater to the region’s Islamic community.”
Vitarich is a fully integrated food company specialising in live and dressed chickens, animal and aqua feeds, day-old chicks, and animal health products. In 2014, Vitarich entered the seafood industry with the launch of its Cook’s Golden Dory line of locally farmed cream dory.
For chicken products, the Cook’s brand is a recognised guarantee of quality in the industry. As Vitarich pursues overseas expansion, it capitalises on the Philippines being bird-flu-free unlike some of its Asian neighbours.
