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April Zhang

Those giant, red, heart-shaped balloons that popped up around Hong Kong on Valentine’s Day made me think of the Super Bowl halftime show in Las Vegas. Both displays said exactly nothing about their host cities.
The Super Bowl show was too much like previous ones. Even a small Vegas tribute would have made it stand out: perhaps a hologram of Elvis performing for a few seconds? It would have added cultural and historical dimensions to the game.
Hong Kong’s giant “Chubby Hearts” balloons are even more generic. I walked past the one at Statue Square. It looked replicable, like a red heart emoji blown up – not much of a novelty, and not so different from a WhatsApp emoticon.
It is therefore astonishing to learn that the Hong Kong government is considering giving HK$7.8 million (US$997,000) to the organiser for installing these balloons, thinking they will attract tourists and promote the city as an arts and cultural hub.
Neither objective will be achieved by these floating emojis.
While I was at Statue Square, I saw a dozen or so people and a lukewarm response to the balloon. Later, I saw tourists interviewed on TV saying they would not make a special trip just to see the balloons because “It’s just a balloon”. Don’t criticise the tourists; I wouldn’t either.

These balloons are clearly made for social media. It is apparently how events are supposed to be promoted. A big data analysis company claimed the project by a UK-based designer gained huge traction on major social media platforms. But these balloons did not make the top Hong Kong searches on Google Trends on any day from February 14-18.
Given there is nothing really special about the installation, and the capricious nature of social media, these balloons hardly contribute to making Hong Kong an arts and cultural hub. What they have revealed instead is where the government has gone wrong.
What makes a city an arts and cultural hub? The officials seem to believe that by bringing arts and cultural experiences from elsewhere, such as by flying some balloons from Britain here, inviting Lionel Messi to play football in the city or showcasing international collections at Hong Kong’s Art Basel, we’ll somehow be an arts and cultural hub.
They so wished Taylor Swift would perform here, believing it could greatly elevate Hong Kong’s status. But just these activities would only really make Hong Kong a fringe city for other hubs.


The government takes a utilitarian view of arts and culture, and uses these events as a marketing tool to draw tourists and boost economic growth. This shortsighted approach will lead to a narrowed arts and cultural space, with people chasing fads, running after a few “mega” choices provided by businessmen.
Building a true arts and cultural hub requires self-understanding and long-term nurturing. It needs to be built from the bottom up and with Hong Kong’s unique characteristics. We are very far from it.
The Arts Development Council has recently pulled funding support for the Hong Kong Federation of Drama Societies’ annual awards show while the Education Bureau has blocked a venue from being used by a drama group. Such examples have a chilling effect on all creative workers in Hong Kong.
What Hong Kong needs to be a truly world-class cultural hub
There are also those whose artistic interests never get properly developed. For instance, last year the Post published a story about people who take nude pictures in public places. One said he just wanted to show the beauty of the nude human form against the surrounding environment.
This suggests he had a desire for artistic expression and that he wanted to find beauty in life. It is a non-utilitarian exploration of the human spirit. This is where the arts start and flourish. Unfortunately, his desire was not channelled into the right place.
Both career creative workers and aspiring artists could use some help from the government. But first, our officials must recognise the genuine artistic aspirations of the public, balance the need for economic development, and provide the space needed for art creation and appreciation.
Such efforts may not be measurable in social media terms, but they will transform Hong Kong into a true arts and cultural hub.
April Zhang is the founder of MSL Master and the author of the Mandarin Express textbook series and the Chinese Reading and Writing textbook series


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Hong Kong culture

‘Chubby Hearts’ and foreign stars won’t make Hong Kong an arts and culture hub

A “Chubby Heart” floats in Hong Kong’s Mong Kok district on February 14. Photo: Elson Li

Chief Executive John Lee Ka-chiu launches the Chubby Hearts Hong Kong art installation by fashion designer Anya Hindmarch at Statue Square Gardens in Central on February 14. Photo: Sam Tsang

Why ‘Chubby Hearts’ around Hong Kong are reason to smile

A couple pose with their dog in front of a  “Chubby Hearts” installation by fashion designer Anya Hindmarch in Kennedy Town on February 14. Photo: Eugene Lee

British fashion designer Anya Hindmarch attends the launch ceremony of her “Chubby Hearts” installation, at Statue Square Gardens in Central, on February 14. Photo: Sam Tsang

Hong Kong needs a cultural wave to match South Korea’s hallyu

Hong Kong boy band Mirror kicked off their new concert series at AsiaWorld-Expo on January 15. The band’s rapid rise to success shows the potential local artists have to unite Hongkongers and inspire pride in the city. Photo: Handout

K-pop boy band Enhypen perform during their Macau concert on January 26 as part of the Fate world tour, which kicked off in July 2023. Photo: Belift Lab

Opinion

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Hong Kong

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People & Culture

Rather than look towards foreign artists and celebrities, the government must ditch its shortsighted, utilitarian view of the arts and culture, and instead nurture genuine local aspirations


Rather than look towards foreign artists and celebrities, the government must ditch its shortsighted, utilitarian view of the arts and culture, and instead nurture genuine local aspirations.


Hong Kong society

Hong Kong economy

Social media

Hong Kong tourism

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Expresses the views, ideas and conclusions of the author. (Eg. Enough of Crazy Rich Asians, think of crazy poor Hongkongers.)


Opinion | ‘Chubby Hearts’ and foreign stars won’t make Hong Kong an arts and culture hub

Rather than look towards foreign artists and celebrities, the government must ditch its shortsighted, utilitarian view of the arts and culture, and instead nurture genuine local aspirations