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Opinion | Biden’s 2024 election hopes hinge on selling sceptical US voters on his economic plan’s success

  • The US president is beginning to promote Bidenomics as his success story, an important step as his economy has yet to win over American voters
  • In the coming year, he must not only continue his impactful economic policies but make them understandable to persuadable voters

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US President Joe Biden speaks at an event at the Flex facility in West Columbia, South Carolina, on July 6. Biden announced a US$60 million investment from Enphase Energy, a manufacturer of solar-energy equipment, the latest effort to underscore his administration’s economic agenda as he seeks re-election. Photo: Bloomberg
Much has been said about US President Joe Biden. He’s been accused of being too old, a walking gaffe machine and too much under the yoke of his party’s progressive wing. Nonetheless, what Biden is doing economically is most impressive and has the United States in a stronger position now than it was pre-pandemic. But a crucial issue remains for Biden: much of the country continues to be oblivious to his success. That needs to change.
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Economists and critics sometimes apply the Misery Index to measure the shape of a nation’s economy. It is a calculated measure of a nation’s economic health that sums up the rate of inflation and the rate of unemployment.

Under Biden, the Misery Index stood at 7.8 per cent in May. For comparison, this figure is well below that of his predecessors in recent decades in the months of their re-election, including Ronald Reagan (11.4 per cent), Bill Clinton (8.7 per cent), George W. Bush (9 per cent) and Barack Obama (9.5 per cent).

Republican presidents, in particular, usually commit themselves to Reaganomics, an economic policy named after Ronald Reagan in the 1980s. In summary, Reaganomics was about sweeping tax cuts, reduced welfare spending, increased military spending and domestic market deregulation.

It is based on the belief that when high earners get a raise, everyone in the economy will benefit. In reality, however, Reaganomics – or “voodoo economics” as George H.W. Bush once called Reagan’s vision – simply does not live up to what it promises.
US president Ronald Reagan (second left) and vice-president George H.W. Bush (second right), accompanied by their wives Nancy (left) and Barbara, join hands after Reagan endorses Bush’s run for the presidency during the President’s Dinner in Washington on May 11, 1988. Photo: Reuters
US president Ronald Reagan (second left) and vice-president George H.W. Bush (second right), accompanied by their wives Nancy (left) and Barbara, join hands after Reagan endorses Bush’s run for the presidency during the President’s Dinner in Washington on May 11, 1988. Photo: Reuters

What the Biden administration thinks of Reaganomics was made clear during a speech by National Security Adviser Jake Sullivan, who essentially gave a eulogy for trickle-down economics when he noted that the efficiency of free markets and the benefits of free trade have been overstated. The US needed a new industrial policy, one that goes “beyond traditional trade deals” and will lead to “new international economic partnerships”, he said.

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