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Rugby World Cup and US trade deal successes can’t hide Japan’s economic troubles

  • Japan has much to celebrate, in rugby and trade. But challenges remain: its cars are still exposed to US tariffs, exports are plummeting and interest rates are due to stay flat, driving banks to greater risks in search of profit

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Japan’s rugby players celebrate after their shock victory over Ireland on September 28. Japan is having a successful stint as host of the World Cup but its economy is in a ruck. Photo: Reuters
Japan’s hosting of the Rugby World Cup already looks to be a success . Tokyo and Washington have agreed to a partial trade deal . On the surface, things are looking up for Japan. But appearances can be deceptive. The Japanese economy is not in great shape.

The successful hosting of major sporting events does wonders for public morale but the economic positives can often be short lived. Tournaments come, tournaments go.

As for the partial deal with the United States, what is immediately noticeable is that it does not include clauses covering Japanese car exports. That issue has been parked, so to speak. While Japanese Prime Minister Shinzo Abe has received verbal assurances from US President Donald Trump that Washington will not impose additional tariffs on vehicle imports from Japan, nothing has been put in writing.

 The issue of Japanese car exports to the US will be addressed in a further round of trade negotiations in April 2020. US policymakers, conscious of the importance of the export sector to the Japanese economy, may be tempted to play hardball, even though Tokyo is a key US ally in the Asia-Pacific.

Japanese exports are already falling off a cliff. Finance ministry data released on September 17 showed Japanese exports in August dropped 8.2 per cent year on year. Falling sales of cars and car parts made a material contribution to the poor data.

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Japanese exports have fallen for nine straight months. On a geographical basis, Japan’s exports to China, its biggest trading partner, fell by 12.1 per cent in August year on year, while its exports to the US dropped by 4.4 per cent. Additionally, the poor state of relations between Seoul and Tokyo certainly contributed to the 9.4 per cent slump in Japanese exports to South Korea.
Of course, Japan’s export competitiveness is not helped when the yen trades on the strong side in the currency markets, leaving products made in Japan more expensive for overseas buyers. In the case of South Korea, there is some evidence to suggest that Korean consumers are boycotting Japanese products.
Meanwhile, Japanese monetary policy remains ultra-accommodative as the Bank of Japan steadfastly continues to try to reach a target of 2 per cent for inflation. Data released on Friday showed core consumer prices in Tokyo, generally regarded as a leading indicator for Japan, rose by just 0.5 per cent year on year in September, a deceleration from the 0.7 per cent increase in August.
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The sales tax hike kicking in this month could give inflation a temporary lift but it could also adversely affect consumption if consumers rein in spending in response.
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