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Letters | China needs to get its spin on as the West ramps up the rhetoric

  • While it may not be trendy now to be a panda-hugger, not many countries are willing to blindly trust the uncertain leadership of the United States either
  • China has to work on a much more coordinated and proactive PR strategy to change perceptions

Reading Time:2 minutes
Why you can trust SCMP
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A view of “Selfie Panda”, a sculpture by Dutch artist Florentijn Hofman installed in Dujiangyan in China’s Sichuan province. Photo: SIPA Asia via ZUMA Wire/dpa
We are faced with relentless Western media coverage of all things bad about China, be it rocket debris falling uncontrolled back onto Earth, theft of Western technology, 5G security risks, Xinjiang genocide allegations, or the recent rehash of the coronavirus lab-leak theory. A visitor to earth would swiftly conclude that China is the most dangerous entity on the planet (“Nato says China presents ‘systemic challenges’ and vows to counter its rise”, June 14).
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The voices spouting these opinions seem to be credible and highly influential people and news sources. But dig deeper and there appears to be little evidence supporting these claims. Or you could, as they say, follow the money: the US State Department has been linked to this kind of disinformation, and has a declared budget to do more damage to reputations.

However, the man on the street in the West may be swayed by those claims and allegations – and this might have resulted in the many attacks on people of Asian origin in their home countries. Yet this is also a golden opportunity for China on so many levels.

Firstly, it is having the unintended consequences of galvanising Chinese citizens into support of China and all things Chinese – they are boycotting Western brands and supporting local companies – and of galvanising the development of the industries targeted by the US.

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New Yorkers escort elderly and form street patrols to combat anti-Asian attacks

New Yorkers escort elderly and form street patrols to combat anti-Asian attacks

Secondly, it has created so much curiosity about China that, as a side effect, more and more Westerners and think tanks who were possibly neutral on China have turned into advocates of China and are taking to social media channels to give their side of the story. Thus, more pro-China supporters are coming to the fore on social media.

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