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Can Asia lead the world? Only when it has a winning story to tell

Danny Quah says global leadership will come when the region has amassed enough soft power to weave an Asian narrative that commands respect

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Danny Quah says global leadership will come when the region has amassed enough soft power to weave an Asian narrative that commands respect
Asia needs a story of attraction, respect and liberal compatibility. Asia needs a soft-power story. Illustration: Craig Stephens
Asia needs a story of attraction, respect and liberal compatibility. Asia needs a soft-power story. Illustration: Craig Stephens
Can Asia lead the world? Some Asian writers have begun to argue that the time has come for Asia to champion the liberal world order that allowed it to develop and prosper. But how?
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To begin, Asia can simply support that order and talk it up. But Asia already does that, and powerfully. Asia provides proof of concept by showing how economic success comes with being part of that liberal world order.

But more, Asia can champion the liberal world order by rising to lead it. Leadership does not mean brandishing more guns and bombs, wielding greater economic and financial firepower, or having a bigger geographical and population footprint. If that were what it takes, world order would be liberal only as farce, and already damaged beyond repair.

Notwithstanding the last 50 years of US-centred unipolarity, in a liberal world order, leadership does not, by logic or necessity, come with being the dominant power. Instead, leadership just means calling the meeting, lighting signposts in a complex uncertain world, being the adult in the room. This view of leadership does not deny collaboration. It simply says someone needs to make the first move.

For Asia to succeed at this, it must do two things: first, it must continue its trajectory of economic success; no one listens to failure.

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Second, Asia needs a story.

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