How the ideal of a thin body harms Hong Kong women and girls

Last week, France joined Italy, Spain and Israel in announcing a ban on ultra thin models whose body mass index falls below a certain level. The French legislators were influenced by the fact that anorexia affects 40,000 people in France, with women and girls comprising nine out of 10 victims.

We see this as a much-needed "reset" for the fashion industry which has seen models become ever more emaciated, while advertising campaigns for leading fashion and skincare brands air-brush images of already thin models to make them even thinner.

This is important because the ramifications of the thinness ideal don't just affect models. The impact on the rest of society is massive and hugely detrimental to the physical and mental health of women and girls.

Hong Kong needs to pay more attention to this issue. Our billboards, TV programmes and social media sites all create and reinforce the belief that thinness equates to beauty. The fact that 30 per cent of the pages of our entertainment magazines carry slimming advertisements directed at women underscores the pressure to conform.

Since women are continuously comparing and benchmarking themselves against air-brushed images, their ever present inner voice constantly reminds them they need to have a flatter stomach, more pert breasts, more shapely legs and flawless skin. But what is frightening is that how women think they look often bears no relation to reality. We know this from the Dove "Real Beauty" campaigns and other studies. In 2012, the Hong Kong Eating Disorder Association reported that among women trying to lose weight, 10 per cent were actually underweight and 60 per cent were normal weight.