Let's stop sexualising the image of women flight attendants
Su-Mei Thompson and Lisa Moore say complaints about revealing stewardesses' uniforms point to a common service-industry problem
Cathay Pacific's Flight Attendants Union captured the headlines this week when it complained that flight attendants' uniforms are too revealing and encourage sexual harassment.
This is a cause for concern. It throws up much larger themes relating to sexist stereotyping and unfair work practices in the service industry as a whole, which have persisted despite the enactment of anti-discrimination laws in many parts of the world.
Historically, employment eligibility criteria for flight attendants included strict height, age and weight requirements, mandatory appointments with appearance counsellors and a requirement to stay single. While these restrictions have been gradually removed - at least on paper - since the late 1980s, the image of flight attendants as nubile beings available to meet passengers' every need, particularly in business or first class, has endured.
In recent times, Britney Spears' highly revealing stewardess costume and performance in the music video for her hit song , Aeroflot's 2011 calendar featuring female flight attendants in the nude, and Qingdao University's flight attendant beauty pageant have only reinforced the objectification of female flight attendants and a permissive attitude towards these women.
All this may go some way to explaining why over a quarter of respondents who took part in a recent survey of Hong Kong flight attendants by the Equal Opportunities Commission said they had experienced some form of sexual harassment.
The current focus on the flight industry is but one small part of a much more serious problem. There are numerous examples where women are required to dress provocatively - consider skimpily dressed auto show models draped over new cars or bikini-clad beer saleswomen at sporting fixtures.
