Off Centre | Whisky vs Pocari Sweat: Scots and Japanese are locked in a new space race
It’s become one of those things people drop into conversations to make themselves sound knowledgeable: Japanese whisky is the best in the world nowadays. Better than the stuff from Ireland and America, don’t you know, and also that place where they make Scotch. Yes, yes: Scotland.
It is true that the Japanese are winning all sorts of awards for their whisky. Most notably, something called the Whisky Bible last year named Yamazaki Single Malt Sherry Cask 2013, by Suntory, the world’s best whisky, with nary a Scottish entry in the top five.
The ascendancy of Nipponese nips should come as no surprise. For a start, it is well known that the Japanese are terrible swots and brilliant at copying other people’s things and making them better. And secondly, they’ve been at it for long enough: Suntory was founded ages ago in 1923. Back then, most Scotch was still undrinkable, and most people in Scotland were blind and/or raving mad on account of it.
The sudden popularity of Japanese whisky, catalysed by the whole winning awards thing, was not foreseen, however – even by its distillers. Which is why, as it happens, they’re running out of casks that are ready to bottle.
Meanwhile, the Scots have not taken this lying down. No danger – if the Japanese (and the Taiwanese, whose Kavalan Solist Vinho Barrique won best single malt at this year’s World Whiskies Awards) can make proper whisky, then, by the ghost of John Logie Baird, cultivating a little tea is not beyond the ingenuity of my fellow northern Britons.
Earlier this year, a smoky-tasting white tea grown on Scotland’s very first tea plantation, in Perthshire, by The Wee Tea Company, was duly named best tea in the world at the Salon de Thé awards in Paris. I have no idea why the French consider themselves so expert on the subject, but there you have it: Scotland rules tea.
Now I read that contrary to the notion of it being the quintessential English drink, Scotland also rules gin. According to , UK exports of gin are up 37 per cent in five years, largely due to demand for premium tipples from Scottish distilleries, including Hendrick’s and Tanqueray.